How a Regional Metal Building Manufacturer Added Foundation Engineering to Every Sale
A mid-sized PEMB manufacturer with 80+ authorized builders was losing deals to competitors who could offer a complete package.
Project Details
The Challenge
The manufacturer sold metal buildings — not foundations. But every builder needed foundation plans to pull a permit, and every builder was on their own to find an engineer. Builders were getting frustrated. Some were delaying orders. Others were going to competitors.
The Solution
The manufacturer partnered with FoundationPE to launch a co-branded foundation portal. Builders submit specs directly through a page branded with the manufacturer’s logo. The first 5 projects were free as a trial.
Results at a Glance
The Result
Foundation engineering now included in every building quote. Builders submit through the co-branded portal during fabrication. Manufacturer earns passive revenue on every foundation order. Sales team no longer fields foundation objections. Builder retention improved.
“We started offering foundation plans with every building and it immediately made us more competitive. Customers don’t want to figure that part out themselves.”
Chris T.
PEMB Manufacturer